Is America Ready to unleash a multigenerational force for good

Call us catalysts, thought leaders, innovators, community builders — we answer to them all. But, in this our 25th year, the term we most embrace is “norm entrepreneurs.”

In our first 20 years, we helped change the norm from golden years to encore careers, from “graying as playing” to “second acts for the greater good.” Now we’re working to change the norm from generations apart to generations together, bridging divides and solving problems that no generation can solve alone.

On this anniversary, we look back with pride, then forward with vision, drive and urgency. For your role in our past and our future, we’re so grateful. Thank you for all you’ve done and for all you will do to advance and support this critical work.

Please consider making a donation to honor our 25th anniversary and invest in our future.

We look forward to doing so much more together!

marc Freedman portrait

Marc Freedman
Founder and Co-Ceo

Eunice Lin Nichols portrait

Eunice Lin Nichols

things we
look back on
with pride

1. Popularize cogeneration

as a word, a strategy, and a movement.

2. Publish The Future of Together

a new trade book making the case for cogeneration.

3. Start an intergenerational conversation

by sharing what 30 activists under 30 say they want (and don’t want) from older allies.

4. Distill and disseminate best practices

to help more individuals and organizations learn to cogenerate.

5. Launch the CoGen Challenge to Fight Loneliness

elevating innovative models bringing older and younger people together to end social isolation and loneliness.

6. Launch the Gennies

a new prize to celebrate cogenerational creativity in pop culture.

7. Launch CoGen Fellows

to connect experienced talent with young leaders driving social change for mutual benefit and social impact.

8. Influence a set of key systems

 like higher education and national service, with thought leadership and cogenerational pilots.

9. Cultivate a diverse leadership community

of committed, older and younger changemakers and funders who will sustain the movement.

10. Establish CoGen Live

an annual ideas and innovation festival designed to serve as a center of gravity for our growing movement.

25 years of impact

Here’s a quick look at what we’ve accomplished with visionary leadership, groundbreaking ideas, powerful partnerships and the inspired work of thousands of local champions.

Honor our 25th anniversary. Invest in our future.

things we
can’t wait
to do next

1. We introduced the term “encore”

and helped change the narrative and the norm for the years beyond midlife.

2. We created Experience Corps

(now AARP Experience Corps), a 20-city tutoring program engaging older volunteers to help 30,000 K-3 students learn to read every year. Studies show the program boosts kids’ reading and social-emotional skills, while improving the older adults’ mental and physical health.

3. We launched The Purpose Prize

(now AARP Purpose Prize), to tell a new story about creativity and innovation in the second half of life. Called “a MacArthur genius award for older adults,” the Prize has invested nearly $8 million in social innovators over 50.

4. We influenced AARP

the world’s largest organization on aging, to lean into purpose in later life.

5. We placed 2,000 Encore Fellows

seasoned professionals who have provided over 2M hours of service to the social sector. Fast Company called the program “a bold and timely idea that wows us…the kind of innovative thinking that can transform lives and change our world.”

6. We helped diversify thought leadership

at the intersection of longevity, intergenerational connection, and social justice with 62 Encore Public Voices Fellows.

7. We accelerated the work of 60 innovators

bridging generational divides while solving big problems–racial and climate justice, early childhood education, the loneliness epidemic, just to name a few.

8. We won some big awards,

including the Skoll Award for Social Entrepreneurship, the World Economic Forum’s Social Entrepreneur of the Year, the James Irvine Foundation Leadership Award, and the Eisner Prize for Intergenerational Excellence.

9. We produced six books read by hundreds of thousands of people.

Marc Freedman wrote The Kindness of StrangersPrime TimeEncoreThe Big Shift, and How to Live Forever. VP Marci Alboher wrote The Encore Career Handbook.

10. We raised more than $xxxM

over the past 25 years to do all of the above and so much more.

Honor our 25th anniversary. Invest in our future.

Our 5-year plan

We’ll create a compelling alternative to age segregation by making cogeneration credible, doable, and sustainable.

With gratitude

Thank you to the institutional donors that have supported our work for the past 25 years!


Atlantic Philanthropies


Annenberg Foundation

Ares Charitable Foundation

Association for Growth and Education

Bechtel Foundation

Capital Impact

Cargill Foundation

Carnegie Foundation

Carolyn K Tribe Foundation

City of San Jose

The Cleveland Foundation

David & Lucile Packard Foundation

The Deerbrook Charitable Trust

East Bay Community Foundation

Einhorn Family Foundation

Einhorn Collaborative

Eisner Foundation

Fidelity Investments

Gerbode Foundation

Goldman Sachs

Hearst Foundation

Heising-Simons Foundation

Hewlett Packard

Hewlett Packard Enterprise



The James Irvine Foundation

John Templeton Foundation

Kaiser Foundation

Legacy Ventures

Lodestar Foundation

M Center of Excellence

Mackenzie Scott

The May and Stanley Smith Charitable Trust: Home

MetLife Foundation

New Pluralists

Partnership for American Democracy



Rockefeller Foundation

The Schultz Family Foundation

The Sherry Lansing Foundation


Silicon Valley Community Foundation

Social Venture Partners

Stanford University

Symetra Life Insurance

Virginia G. Piper Charitable Trust