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In How to Live Forever, CoGenerate Founder and co-CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short?

In a poignant book that defies categorization, Freedman finds insights by exploring purpose and generativity, digging into the drive for longevity and the perils of age segregation, and talking to social innovators across the globe bringing the generations together for mutual benefit. He finds wisdom in stories from young and old, featuring ordinary people and icons like jazz great Clark Terry and basketball legend Kareem Abdul-Jabbar.

But the answers also come from stories of Freedman’s own mentors—a sawmill worker turned surrogate grandparent, a university administrator who served as Einstein’s driver, a cabinet secretary who won the Presidential Medal of Freedom, and Freedman’s own father, a gym teacher who spent his retirement years organizing track meets for elementary school students.

How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us.

In How to Live Forever, CoGenerate Founder and Co-CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life’s most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short?

In a poignant book that defies categorization, Freedman finds insights by exploring purpose and generativity, digging into the drive for longevity and the perils of age segregation, and talking to social innovators across the globe bringing the generations together for mutual benefit. He finds wisdom in stories from young and old, featuring ordinary people and icons like jazz great Clark Terry and basketball legend Kareem Abdul-Jabbar.

But the answers also come from stories of Freedman’s own mentors—a sawmill worker turned surrogate grandparent, a university administrator who served as Einstein’s driver, a cabinet secretary who won the Presidential Medal of Freedom, and Freedman’s own father, a gym teacher who spent his retirement years organizing track meets for elementary school students.

How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us.

Named one of the best books of the year’s best books on aging well!

How to Live Forever tops the Wall St. Journal’s list of “Best Books of 2018 on Aging Well.” It’s the perfect holiday gift for friends and family — and, since all author proceeds go to CoGenerate, buying copies is a great way to support our cause. So get a copy at your local bookstore or order online today!

AMAZON   |   BARNES & NOBLE     INDIE BOUND  
BOOKS A MILLION 

Start the conversation

How to Live Forever brings many personal and societal topics to the fore — longevity, age segregation, purpose, generativity, innovation, mentoring and more. Here’s a discussion guide to help you start conversations anywhere — at work or the library, your place of worship or your book group, your service organization or the place where you volunteer, your local senior center or your neighborhood civic association.

 

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