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Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Event Recording: Try Yoda: Younger + Olders Dismantling Ageism

Event Recording: Try Yoda: Younger + Olders Dismantling Ageism

Young leaders can often bring visibility and cultural clout. Older leaders can often bring resources, networks, and institutional power. Put them together and the potential is huge. But let’s be honest, it’s not always that simple. This session delivers a primer on...

Overheard on Text: When the Stereotypes Are True

Overheard on Text: When the Stereotypes Are True

As colleagues from different generations (x and millennial), Marci Alboher and Duncan Magidson have been leading talks and workshops sharing their insights about working across generations. As they plan, they usually text furiously, sharing ideas and reflections....

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Alexandra “Sandy” Close

New America Media/Pacific News Service
Purpose Prize Fellow 2006

Promoting the editorial visibility and economic viability of ethnic media

Alexandra “Sandy” Close, founder of the Pacific News Service, launched New California Media in 1996 to unite ethnic and youth media outlets under one news service, giving them far greater reach and economic viability. Youth media had been of interest to Close for some time, who at Pacific News Service had broadcast the work of both lower income and incarcerated youth writers. Ethnic media are the primary source of news for more than half of California’s new ethic majority. In boosting the visibility of this sector of American journalism, Close hoped to build an inclusive public discourse and to connect lesser known or marginalized ethnic news and youth media to decision makers in government, business, foundations, and academia. The organization expanded to include 2000 outlets across the country and was renamed New American Media. The resources provided by New American Media include a news wire streaming the work of its own writers and editors; an ethnic media association; a marketing service to provide greater access to advertising dollars; and a multilingual polling program to gauge the views of non-English speaking and ethnic minority populations normally excluded from mainstream public opinion surveys.