Purpose Prize

Marc Freedman Portrait

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Event Recording: Music Across Generations

Event Recording: Music Across Generations

Music can bring generations together for connection and collaboration, inspiration and celebration. Join us as we explore the power of cogeneration by learning more about an intergenerational orchestra, big band, and choir. This hour-long event features the Heart of...

The Best 13 Minutes You’ll Spend This Week

The Best 13 Minutes You’ll Spend This Week

Just after the Oscars, I wrote about The Last Repair Shop, the 2024 Academy Award-winning documentary about four older people who repair the 80,000 free musical instruments used by public school students in Los Angeles. It’s a beautiful film about a vital...

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Alexandra “Sandy” Close

New America Media/Pacific News Service
Purpose Prize Fellow 2006

Promoting the editorial visibility and economic viability of ethnic media

Alexandra “Sandy” Close, founder of the Pacific News Service, launched New California Media in 1996 to unite ethnic and youth media outlets under one news service, giving them far greater reach and economic viability. Youth media had been of interest to Close for some time, who at Pacific News Service had broadcast the work of both lower income and incarcerated youth writers. Ethnic media are the primary source of news for more than half of California’s new ethic majority. In boosting the visibility of this sector of American journalism, Close hoped to build an inclusive public discourse and to connect lesser known or marginalized ethnic news and youth media to decision makers in government, business, foundations, and academia. The organization expanded to include 2000 outlets across the country and was renamed New American Media. The resources provided by New American Media include a news wire streaming the work of its own writers and editors; an ethnic media association; a marketing service to provide greater access to advertising dollars; and a multilingual polling program to gauge the views of non-English speaking and ethnic minority populations normally excluded from mainstream public opinion surveys.