Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Ammie Jenkins

Sandhills Family Heritage Association
Purpose Prize Fellow 2006

Building sustainable communities through family land ownership, economic self-sufficiency, and cultural heritage preservation

Ammie McRae Jenkins, 65, sees land as the center of family and community life in the rural South – a source of income, food, medicine, culture, history, and self sufficiency. When she was a child, her family lost their land and means of family support that was connected to the land. In 2001, Jenkins founded the Sandhills Family Heritage Association to stem the loss of African-American family land and preserve the natural and cultural heritage of African Americans whose family roots are in the Sandhills of North Carolina. Jenkins developed heritage tours to educate and celebrate the achievements of African Americans and conducted oral history interviews to document the lives of local individuals and families. The Sandhills Family Heritage Association is now working with national and regional organizations to establish a national Black land trust to help African Americans retain and regain lands that were lost by theft, intimidation or discrimination.