Purpose Prize

Marc Freedman Portrait

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Lasting Impact

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CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Arthur J. Ammann

Global Strategies for HIV Prevention
Purpose Prize Fellow 2011

Ammann saves the lives of women and children in the world’s most dangerous and poorest countries through HIV prevention, treatment and care.

In 1982, when pediatric immunologist Arthur Ammann documented the first known cases of AIDS transmission from mothers to infants, little was known about the disease. Today, more than two dozen drugs treat those infected by HIV, especially in wealthier countries. In resource-poor regions, however, the AIDS epidemic rages on, with particularly devastating effects on women and children. “I knew I had the resources to do something more,” Ammann says. “Medical advances had slowed the HIV epidemic in the U.S. but did not have a perceptible impact in developing countries where there were 3 million to 5 million new infections each year.”

To address this need, Ammann left his position as president of the American Foundation for AIDS Research in 1998 to launch Global Strategies for HIV Prevention. In the past 13 years the organization has raised $22 million for HIV prevention, trained 5,500 health care workers and given drugs or HIV testing kits to 85,000 women in countries such as the Republic of Congo, Liberia, South Africa, Cambodia and the Dominican Republic. It also partners with lawyers and advocates to address gender inequality and rape — two root causes of HIV transmission.”We must control this epidemic through HIV prevention,” says Ammann. “The cost of treatment is unaffordable and the loss of lives unacceptable.”