Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...

Got a Digital Illustration that Shows Generations Working Together?

Got a Digital Illustration that Shows Generations Working Together?

CoGenerate recently teamed up with Fine Acts, a global creative studio for social impact, to launch an open call for illustrations showing generations working together for change.  We’re looking for illustrations that show older and younger people coming together to...

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Barbara Barlow

Injury Free Coalition for Kids
Purpose Prize Fellow 2008

Preventing injuries to children through community coalitions.

Pediatric surgeon Dr. Barbara Barlow went to work at Harlem Hospital in 1975, eager to serve children who had little hope for surgical care because of limited ability to pay. She was appalled at the fatal injuries she saw that were easily preventable – burns, fractures, cuts and broken bones. She wanted to go beyond caring for children after they were injured, she wanted to prevent the damage before it happened. Dr. Barlow, at age 60, created the Injury Free Coalition for Kids, a national network of physicians at children’s trauma centers nationwide, to work with community stakeholders and local governments to create safer environments for children and their families, like safe playgrounds and green spaces. The Harlem program supported a New York City law requiring guard bars on apartment windows to prevent falls, and started programs to educate parents, school authorities and government officials on child safety. Child injuries treated at Harlem Hospital have dropped 60 percent since the program began, and other participating trauma centers report similar success. For every dollar spent, four dollars are saved in health care cost. Inspired by Dr. Barlow, leading medical schools and hospitals have committed resources to a new field called Injury Prevention, and the work is expanding to cover teen driving, obesity education and injuries to seniors. “I must not hang up my hat until I see that the work will continue and that children will be saved from the scourge of injury, needless injury, which can be prevented.”