Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Barbara Nevins Taylor

Purpose Prize Fellow 2014

She used her investigative journalism skills to create a website that helps consumers understand complicated issues and avoid scams.

Too many people are scammed because they don’t have enough reliable information, especially when they get it from the Internet. In my years as a TV journalist, I exposed many scams and frauds. I won more than 50 journalism awards and 22 Emmys. But I felt sorry for the mothers, fathers and grandmothers who’d lost homes or life savings to predatory real estate salespeople, shady mortgage brokers and fraudulent investment advisors.

When I decided to leave television, I knew I had to do something that would allow me to grow and contribute to my community. That’s why I created ConsumerMojo.com, an online news site that went live in 2012. We use the latest digital and video storytelling techniques to provide accurate, clear, useful information on topics like mortgages and credit – fields that con artists commonly target. We also cover 55-plus concerns, Medicare, immigration issues, student loans and more. We aren’t a lobbying group. We don’t have an axe to grind. We’re just here to educate people.

Our audience is broad and growing. People over 55 and young immigrants alike come to ConsumerMojo.com for stories relevant to their lives, from a live Google hangout on Medicare open enrollment – a collaboration with the Medicare Rights Center – to a report on for-profit schools that exploit the aspirations of minorities and immigrants.

  • Founded 2012 to help vulnerable populations avoid scams 

  •  More than 600 posts or articles, 70 videos, 200 viewers a day


We find inspiring stories, too. Our new video series ‘Living!’ features people over 80 whocontinue to pursue their passions and find new interests.

The desire to be useful and make a difference in people’s lives is at the core of everything that I do. People in my family live very long lives. Three of my grandparents lived past 100. My mother lived to 95. If I’m going to live a long time, it has to be meaningful. People like me don’t retire.