The Atlantic’s recent article, The New Old Age, marks a milestone for CoGenerate (formerly Encore.org), an indication of the uptake of ideas and language we’d been working to develop, implement and disseminate for more than a decade. Written by David Brooks,...
The Latest from CoGenerate
A new documentary film, Ink & Linda, chronicles the unexpected friendship between Inksap, a Vietnamese-American street artist in his 20s, and Linda, a white modern dance teacher in her 70s. Shortly after a chance encounter brings these two together, they begin...
We’re out to show the world that older and younger people can help solve pressing problems when they work together. To that end, today we’re launching the CoGen Challenge to Advance Economic Opportunity, a partnership with the Ares Charitable Foundation to elevate...
Purpose Prize Fellow 2009
Sims connects grocery stores, restaurants, and consumers with salmon and other seafood raised and harvested in an environmentally friendly, sustainable fashion.
“If you don’t like the news, then go out and make some of your own. That’s what I vowed to do,” explains Sims, who left his job with a large seafood company to found an enterprise focused exclusively on artisan and sustainable seafood – CleanFish. His epiphany came after seeing a movie detailing the dangers to the ocean and to consumer health from over-fishing and from practices used by industrial-scale operations. Feeling remorse for being – as he saw it – part of the problem, Sims decided to be part of the solution. He ignored warnings from his former colleagues that he could never get a new company off the ground and founded the business with his partner, Tim O’Shea. They built CleanFish to yield a positive return on financial, social, and natural capital. Sims cold-called every fish dealer he knew and drove sustainably produced fish to local restaurants from the backseat of his car to create a base of suppliers and customers. The formula is simple: Support fisheries where wild fish are harvested responsibly; connect them with educated consumers; and build a new market of supply and demand based on sustainability. CleanFish’s annual sales have grown from $3 million in 2006 to $17 million in 2009.