Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Jane Roberts

34 Million Friends
Purpose Prize Fellow 2008

Supporting family planning and reproductive health for women in the developing world.

In 2002, Jane Roberts, a retired California teacher, and Lois Abraham, a New Mexico lawyer, were both angered to learn that President George Bush had decided to withhold $34 million that Congress had appropriated for UNFPA, the United Nations Population Fund. Independently, they decided to appeal to fellow Americans to donate one dollar at a time to make up the amount the government was withholding from UNFPA. Roberts and Abraham jointly founded 34 Million Friends, a grassroots movement that aims to get 34 million people to donate $1 each to support UNFPA and its work. Grassroots fundraising and advocacy, initially spearheaded by both women and now led by Roberts, is an “exercise in outraged democracy,” according to Roberts. 34 Million Friends has raised almost $4 million from hundreds of thousands of individuals and donors to support UNFPA’s family planning and reproductive health care programs in 150 countries around the world. Funds have paid for an operating room in Bamako, Mali; emergency obstetrical care equipment in East Timor; and safe birthing kits for health centers worldwide. “I have always felt a deep commitment to women, their lives, choices, rights and responsibilities. This was the one thing I wanted to concentrate on in my retirement. So I feel very lucky to be able to devote myself to this cause in my later years.”