Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Joyce Dearstyne

Framing Our Community
Purpose Prize Fellow 2008

Reducing rural poverty with “green” jobs that save the national forest.

When Joyce Dearstyne retired in 1995 as a corporate manager and small business owner and moved from New Jersey to Idaho, she did not find the idyllic life of her retirement dreams. Tiny Elk City stands deep in rugged terrain in the Nez Perce National Forest, isolated and poor. In 1999, after leading a community project to teach residents the art of timber framing, Dearstyne realized her new hometown could survive economic hard times if its citizens pulled together. She helped found Framing Our Community to jump-start economic development. Dearstyne has designed an integrated, economic development program that meets the triple bottom line of environmental, economic and social sustainability. The organization launched “Jobs in the Woods” to restore the forest and watershed, remove hazardous debris that acts as tinder in forest fires, and generate raw materials for wholesale and retail products. In 2007, Framing Our Community began a $440,000 project to protect public drinking water and improve wildlife habitat. Framing Our Community measures success through number of acres treated, homes protected from wildfires, improvements to services and amenities in the community, and jobs created. Four new start-up businesses have opened and 34 new jobs have been created. If the group can bring broadband Internet to the community, an entrepreneur plans to build a corporate retreat and vacation hotel. “I am here to serve until the day comes that I have no more to offer.”