Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Lloyd Pendleton

Utah Homeless Task Force
Purpose Prize Fellow 2009

Striving to end chronic homelessness in Utah, Pendleton is helping to create stable housing and build community support for programs that serve the homeless.

More than 15,000 Utahns are projected to be homeless this year – most for only a few weeks because they receive support from family, friends, and social services. Pendleton is especially concerned for Utah’s approximately 1,500 chronically homeless people. Research shows that many of those individuals – 10 percent of the homeless population – battle mental health and substance abuse issues and use more than half of the services available to the homeless. A few years ago, while attending a national conference on chronic homelessness, Pendleton felt inspired. After retiring as an executive from the Church of Jesus Christ of Latter-day Saints in 2006 at age 67, Pendleton became director of the Utah Homeless Task Force. With his guidance, the task force has implemented Housing First, a model designed to find housing and income and provide case management for the chronically homeless. Salt Lake County, where the task force is located, experienced a 24-percent decrease in its chronically homeless population from 2008 to 2009. By the end of 2009, Pendleton will have presided over the creation of more than 500 housing units for the chronically homeless. He says: “I want to inspire others to begin looking at the homeless issue with fresh eyes and encourage them to step in and make a difference.”