Purpose Prize

Marc Freedman Portrait

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Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Mary Bub

Wisconsin Rural Women's Initiative
Purpose Prize Fellow 2008

Ending isolation and improving mental health of women in rural Wisconsin.

As a small businesswoman in rural Wisconsin, Mary Bub saw that rural women are too often the victims of abuse, depression and loneliness, with little knowledge about their own health care. In 1997, after her sister died of breast cancer, Bub wanted to honor her legacy. At 53, she founded the Wisconsin Rural Farm Women’s Initiative (WRWI) to end the social isolation of rural women like her sister. The WRWI offers free health screening in partnership with two hospitals in rural Wisconsin and sponsors other events to help empower rural women. In Gathering Circles, women come together to share stories and experiences, build self-esteem and learn to take command of their lives. More than 2,300 women have participated in gathering circles in 57 of Wisconsin’s 72 counties. In West Bend, leaders of several social service agencies formed a Gathering Circle to better communicate with each other and the community. In Siren and Ladysmith, a group formed after two catastrophic tornadoes hit. Within five years, Bub wants to build a network of professionals to assist rural women and to expand Gathering Circles to other rural states. “I want all women to know the gift of sitting in a Gathering Circle that is safe, in which they can be heard, listened to, and where their story can be told with no judgment.”