Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Documentary Brings the Beauty of Cogeneration to PBS

Documentary Brings the Beauty of Cogeneration to PBS

A new documentary film, Ink & Linda, chronicles the unexpected friendship between Inksap, a Vietnamese-American street artist in his 20s, and Linda, a white modern dance teacher in her 70s. Shortly after a chance encounter brings these two together, they begin...

Announcing the CoGen Challenge to Advance Economic Opportunity

Announcing the CoGen Challenge to Advance Economic Opportunity

We’re out to show the world that older and younger people can help solve pressing problems when they work together. To that end, today we’re launching the CoGen Challenge to Advance Economic Opportunity, a partnership with the Ares Charitable Foundation to elevate...


Norman Goldstein

By Kids For Kids Co.
Purpose Prize Fellow 2006

Supporting the creativity and inventiveness of kids

It was his daughter Cassidy – inventor of the “Crayon Holder” – who inspired Norm Goldstein to create By Kids For Kids in 2002, a company that brings kids’ great ideas and inventions to the marketplace. By connecting inventive kids with industry, By Kids for Kids aims to foster creative thinking; to encourage the pursuit of science, technology, engineering and math; and to facilitate an increased sense of self-worth, creative spirit, and even financial gain. The organization has partnered with the National Education Association, after-school programs, community technology centers, corporations, museums, and libraries to offer free “Inventive Thinking” resources and competitions to spur kids’ creativity. Among the products developed so far: The Needle Beetle, a squeezable stuffed “beetle” that makes it easier for kids to receive injections, which has been distributed to 180 children’s hospitals; The Kid Kare Ride-Along, which enables kids to receive medical treatment while riding in a car; and A Kids’ Guide to Giving, a comprehensive “how to” guide for kids who want to donate to charity, which will be available in better booksellers nationwide in October 2006.