Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Want to Recruit Younger People? Look Within

Want to Recruit Younger People? Look Within

Denise Webb, 20, is a CoGenerate Senior Fellow. She’s a student at Berry College and a seasoned activist, working with organizations including United Way, Partnership for Southern Equity and The Sunrise Movement. She is the co-author of Why Aren’t We Doing This!...

Two Oscar-winning Films Shine a Light on Intergenerational Connection

Two Oscar-winning Films Shine a Light on Intergenerational Connection

Despite the ongoing drumbeat of generational conflict (a hate story), right in front of us is evidence of a new narrative of cross-generational connection and collaboration (a love story).  That love story was on full display at the Grammys, most visibly in the Tracy...

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Norman Goldstein

By Kids For Kids Co.
Purpose Prize Fellow 2006

Supporting the creativity and inventiveness of kids

It was his daughter Cassidy – inventor of the “Crayon Holder” – who inspired Norm Goldstein to create By Kids For Kids in 2002, a company that brings kids’ great ideas and inventions to the marketplace. By connecting inventive kids with industry, By Kids for Kids aims to foster creative thinking; to encourage the pursuit of science, technology, engineering and math; and to facilitate an increased sense of self-worth, creative spirit, and even financial gain. The organization has partnered with the National Education Association, after-school programs, community technology centers, corporations, museums, and libraries to offer free “Inventive Thinking” resources and competitions to spur kids’ creativity. Among the products developed so far: The Needle Beetle, a squeezable stuffed “beetle” that makes it easier for kids to receive injections, which has been distributed to 180 children’s hospitals; The Kid Kare Ride-Along, which enables kids to receive medical treatment while riding in a car; and A Kids’ Guide to Giving, a comprehensive “how to” guide for kids who want to donate to charity, which will be available in better booksellers nationwide in October 2006.