Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

New Survey Reveals Benefits of Older-Younger Tutoring Teams

New Survey Reveals Benefits of Older-Younger Tutoring Teams

For the past year, Ampact, with support from CoGenerate’s Generations Serving Together program, placed cogenerational pairs of AmeriCorps members in elementary schools. The older and younger adults worked side by side to improve students’ reading and math skills. A...

The Billionaire Who Gave Away His Fortune Took a Big Chance on Us

The Billionaire Who Gave Away His Fortune Took a Big Chance on Us

We at CoGenerate (formerly Encore.org) are mourning the loss of Chuck Feeney this week. Without Chuck's vision and generosity we likely would not exist as an organization. Twenty-five years ago Atlantic Philanthropies took a chance on our start-up, playing a...


Norman Goldstein

By Kids For Kids Co.
Purpose Prize Fellow 2006

Supporting the creativity and inventiveness of kids

It was his daughter Cassidy – inventor of the “Crayon Holder” – who inspired Norm Goldstein to create By Kids For Kids in 2002, a company that brings kids’ great ideas and inventions to the marketplace. By connecting inventive kids with industry, By Kids for Kids aims to foster creative thinking; to encourage the pursuit of science, technology, engineering and math; and to facilitate an increased sense of self-worth, creative spirit, and even financial gain. The organization has partnered with the National Education Association, after-school programs, community technology centers, corporations, museums, and libraries to offer free “Inventive Thinking” resources and competitions to spur kids’ creativity. Among the products developed so far: The Needle Beetle, a squeezable stuffed “beetle” that makes it easier for kids to receive injections, which has been distributed to 180 children’s hospitals; The Kid Kare Ride-Along, which enables kids to receive medical treatment while riding in a car; and A Kids’ Guide to Giving, a comprehensive “how to” guide for kids who want to donate to charity, which will be available in better booksellers nationwide in October 2006.