Purpose Prize

Marc Freedman Portrait

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Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Rev. William Rankin

Global AIDS Interfaith Alliance
Purpose Prize Fellow 2008

Fighting HIV/AIDS in Africa by reaching village women through religious groups.

In 2000, while working for an interfaith peace-building organization, the Rev. William Rankin, then age 59, learned that a single $4 dose of an anti-retroviral drug (given to both mother and newborn) could halt HIV transmission from mothers to newborns. He formed the Global AIDS Interfaith Alliance (GAIA) to combat stigma against AIDS victims and to train Malawi village women on preventing and treating HIV. Rankin decided that women were key to stopping the HIV/AIDS pandemic, and that the pathway to women was through their religious organizations. GAIA mobilized American and African church leaders, raised funds, and held conferences in which African experts educated religious officials and rural women in the basics of HIV prevention and care. By training 180 women in 57 villages to become community leaders, GAIA has delivered care to 1,200 people ill with AIDS and 4,300 orphaned children, and has encouraged 14,000 people to be tested for HIV. Nursing scholarships and grants to local organizations are fighting stigma and building a network of anti-AIDS activists while women become more empowered in their communities. To date, the organization has saved at least 15,000 lives. “I have tried to pursue social-purpose work all my adult life. Specifically with respect to the second half of my life, I wanted very much to become involved in a major global issue.”