Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Documentary Brings the Beauty of Cogeneration to PBS

Documentary Brings the Beauty of Cogeneration to PBS

A new documentary film, Ink & Linda, chronicles the unexpected friendship between Inksap, a Vietnamese-American street artist in his 20s, and Linda, a white modern dance teacher in her 70s. Shortly after a chance encounter brings these two together, they begin...

Announcing the CoGen Challenge to Advance Economic Opportunity

Announcing the CoGen Challenge to Advance Economic Opportunity

We’re out to show the world that older and younger people can help solve pressing problems when they work together. To that end, today we’re launching the CoGen Challenge to Advance Economic Opportunity, a partnership with the Ares Charitable Foundation to elevate...


Richard Gygi

Purpose Prize Fellow 2007

Creating a franchise thrift store model to generate jobs, serve the proor and support local charity.

Businessman Richard Gygi witnessed the impact of HIV/AIDS when he traveled to Kenya and saw orphaned children surviving by living in the streets. The unforgettable images of poverty, hunger, and joblessness in Africa forged his resolve to tackle those issues to help the poor back in his home state of Tennessee. Focusing on the concept of “Business as Mission,” Gygi and a partner founded a retail thrift store to create jobs, serve the poor with affordable shopping, and support local charities by giving away 100% of the profit. Nothing is wasted: clothes that don’t sell are baled and sent to third world countries where they support micro-enterprise. Gygi figured he could help charities across the country by franchising the model, enabling them to create a sustainable long-term revenue stream, leveraging economies of scale to lower cost. The result: ThriftSmart is now America’s first franchised thrift store. Two stores were opened in Tennessee in 2005 and franchise stores are scheduled to open this fall in Arizona, with other states on the drawing board. Gygi hopes to franchise 40 ThriftSmart stores in the next five years.