The Atlantic’s recent article, The New Old Age, marks a milestone for CoGenerate (formerly Encore.org), an indication of the uptake of ideas and language we’d been working to develop, implement and disseminate for more than a decade. Written by David Brooks,...
The Latest from CoGenerate
A new documentary film, Ink & Linda, chronicles the unexpected friendship between Inksap, a Vietnamese-American street artist in his 20s, and Linda, a white modern dance teacher in her 70s. Shortly after a chance encounter brings these two together, they begin...
We’re out to show the world that older and younger people can help solve pressing problems when they work together. To that end, today we’re launching the CoGen Challenge to Advance Economic Opportunity, a partnership with the Ares Charitable Foundation to elevate...
Purpose Prize Fellow 2006
Connecting private enterprise and underserved communities in innovative investment partnerships
In 1966, at the age of 30, Robert Gnaizda co-founded California Rural Legal Assistance to organize and empower farm workers. Five years later, he started one of the nation’s first public interest law firms focusing exclusively on minority rights. But in 1993, Gnaizda, then 58, was ready for a new challenge. Fed up with “redlining” – the illegal, yet common practice of denying, limiting, or overcharging low-income and minority communities for financial services and products – he co-founded the Greenlining Institute in Berkeley, California, to boost community reinvestment. Today the Greenlining Coalition encompasses a diverse group of 40 organizations working cooperatively to improve the quality of life for low-income and minority communities in California. The Institute has created innovative partnerships between private enterprise — banks, utilities, insurance and telecommunications companies – and community organizations. The results: tens of thousands of home mortgages and business loans for low-income people, thousands of contracts for minority-run businesses, significant increases in philanthropy to the underserved, and overall economic development and opportunity for California’s poorest communities.