Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Overheard on Text: Imposter Syndrome

Overheard on Text: Imposter Syndrome

As colleagues from different generations (x/millennial), we’ve been leading talks and workshops sharing our insights about working across generations – what we call “cogeneration.” As we plan, we’re usually texting furiously, sharing ideas and reflections. So we...

This Cogenerational Pair Calls for ‘Radical Inclusion’ of Youth

This Cogenerational Pair Calls for ‘Radical Inclusion’ of Youth

I was thrilled when I heard about the new book, Why Aren’t We Doing This! Collaborating with Minors in Major Ways, written by Denise Webb, age 20, and Wendy Schaetzel Lesko, age 73, (both pictured above) and published by Youth Infusion, a clearinghouse co-founded by...

Music Is Having a Moment — And It’s a Cogenerational One.

Music Is Having a Moment — And It’s a Cogenerational One.

Sunday’s show featured three big moments reminding us that music can be a bridge not only across race, culture, and genre, but also age. Tracy Chapman & Luke Combs. Much attention, rightfully, has gone to the duet between Tracy Chapman, who turns 60 next month,...

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Roger Bernier

National Immunization Program, Centers for Disease Control and Prevention
Purpose Prize Fellow 2006

Putting the public in public health

Roger Bernier, 61, an epidemiologist with the National Immunization Program, US Centers for Disease Control and Prevention (CDC), witnessed first hand the deep lack of trust between some citizens and government at a 2001 congressional hearing on vaccinations and the controversy surrounding vaccines and autism. A citizen’s comment–“Your CDC research is dead on arrival”–served as a wake up call to Bernier. He saw the need either to improve the CDC’s relationship with some segments of the public or face even greater erosion in people’s willingness to have their children vaccinated. Bernier’s solution was to attempt to build trust by bringing together citizens and government officials with diverse views to work jointly on developing and analyzing public health policy choices. In 2003 Bernier worked with the Keystone Center in Keystone Colorado to convene a diverse group of citizens and professionals to design a new public engagement model called the Vaccine Policy Analysis CollaborativE (VPACE). In 2005, a consortium of 14 separate organizations worked collaboratively to pilot test the VPACE model on a real-life issue. The pilot project succeeded in bringing the public’s viewpoint to the attention of federal officials in the Department of Health and Human Services (HHS) as they created their pandemic influenza policy guidance in 2005.