Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Overheard on Text: Imposter Syndrome

Overheard on Text: Imposter Syndrome

As colleagues from different generations (x/millennial), we’ve been leading talks and workshops sharing our insights about working across generations – what we call “cogeneration.” As we plan, we’re usually texting furiously, sharing ideas and reflections. So we...

This Cogenerational Pair Calls for ‘Radical Inclusion’ of Youth

This Cogenerational Pair Calls for ‘Radical Inclusion’ of Youth

I was thrilled when I heard about the new book, Why Aren’t We Doing This! Collaborating with Minors in Major Ways, written by Denise Webb, age 20, and Wendy Schaetzel Lesko, age 73, (both pictured above) and published by Youth Infusion, a clearinghouse co-founded by...

Music Is Having a Moment — And It’s a Cogenerational One.

Music Is Having a Moment — And It’s a Cogenerational One.

Sunday’s show featured three big moments reminding us that music can be a bridge not only across race, culture, and genre, but also age. Tracy Chapman & Luke Combs. Much attention, rightfully, has gone to the duet between Tracy Chapman, who turns 60 next month,...

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Ronne Froman

National Veterans Transition Services, Inc.
Purpose Prize Fellow 2012

Froman helps veterans transition from military to civilian life by providing training they need to get jobs in a tight labor market.

Ronne Froman’s transition from military to civilian life was relatively easy. The first woman to command the six-state southwest region of the U.S. Navy, she retired as a rear admiral in 2001 after a 31-year naval career. Then she quickly took on a series of executive positions with the city of San Diego, Calif., the San Diego public schools, the Red Cross and elsewhere.

She soon learned the transition was much harder for the average soldier. Many can’t find or keep jobs, suffer from post-traumatic stress disorder, have troubled relationships and are at risk for homelessness. In San Diego County alone there are more than 28,000 service members who served in Iraq or Afghanistan. About 30 percent of San Diego’s 10,000 homeless people are veterans.

To help, Froman founded National Veterans Transition Services Inc. in 2010. Its key program is the REBOOT Workshop, a 15-day, three-week intensive training program – a kind of “reverse boot camp” that prepares soldiers to transition back to civilian life.

“The program comprehensively addresses personal, social, and professional aspects of military-to-civilian life transition,” by building upon participants’ military training, skills, and experience, Froman says about REBOOT.

Roughly 650 veterans have completed the program, and 90 percent now have jobs or are in school. Froman tapped into her professional and personal networks to raise $1 million in just 18 months to support the workshops, and now she wants to expand nationwide.