Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Documentary Brings the Beauty of Cogeneration to PBS

Documentary Brings the Beauty of Cogeneration to PBS

A new documentary film, Ink & Linda, chronicles the unexpected friendship between Inksap, a Vietnamese-American street artist in his 20s, and Linda, a white modern dance teacher in her 70s. Shortly after a chance encounter brings these two together, they begin...

Announcing the CoGen Challenge to Advance Economic Opportunity

Announcing the CoGen Challenge to Advance Economic Opportunity

We’re out to show the world that older and younger people can help solve pressing problems when they work together. To that end, today we’re launching the CoGen Challenge to Advance Economic Opportunity, a partnership with the Ares Charitable Foundation to elevate...


Stewart Brand

The Long Now Foundation
Purpose Prize Fellow 2006

Nurturing long-term thinking and long-term responsibility

Technology has brought breathtaking change to modern life, but it’s also left us with a collective attention span shrinking precipitously, and that, to Stewart Brand is a risk to civilization. Known for creating the Whole Earth Catalogue, Brand, 67, co-founded the Long Now Foundation in 1995 to develop a coherent and compelling body of ideas about long-term thinking and long-term responsibility. Here was a way, he thought, to consider otherwise intractable or invisible problems. The Foundation embraced several projects, including a 10,000-year clock inside a remote Nevada mountain; an online collection of the world’s living languages (the Rosetta Project); a publicly-available digital preservation and archiving project; and seminars focusing on long-term thinking. In 1997, Brand presented a BBC television series, “How Buildings Learn,” building on his book by the same title published three years earlier. and in 1999, wrote The Clock of the Long Now: Time and Responsibility, a series of essays on long-term thinking. While hundreds have attended Long Now seminars, the Foundation’s greatest audience has been on the Web, where up to 30,000 people a month download the free audio recorded lectures.