Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Got a Digital Illustration that Shows Generations Working Together?

Got a Digital Illustration that Shows Generations Working Together?

CoGenerate recently teamed up with Fine Acts, a global creative studio for social impact, to launch an open call for illustrations showing generations working together for change.  We’re looking for illustrations that show older and younger people coming together to...

A New Conversation About Service That Crosses Generations

A New Conversation About Service That Crosses Generations

Can a single meal begin to bridge divides? Back in January, two major partners in CoGenerate’s work teamed up to find out. On the MLK Day of Service, Generations Over Dinner and AmeriCorps joined with senior living communities across the country to host more than 100...


Stewart Brand

The Long Now Foundation
Purpose Prize Fellow 2006

Nurturing long-term thinking and long-term responsibility

Technology has brought breathtaking change to modern life, but it’s also left us with a collective attention span shrinking precipitously, and that, to Stewart Brand is a risk to civilization. Known for creating the Whole Earth Catalogue, Brand, 67, co-founded the Long Now Foundation in 1995 to develop a coherent and compelling body of ideas about long-term thinking and long-term responsibility. Here was a way, he thought, to consider otherwise intractable or invisible problems. The Foundation embraced several projects, including a 10,000-year clock inside a remote Nevada mountain; an online collection of the world’s living languages (the Rosetta Project); a publicly-available digital preservation and archiving project; and seminars focusing on long-term thinking. In 1997, Brand presented a BBC television series, “How Buildings Learn,” building on his book by the same title published three years earlier. and in 1999, wrote The Clock of the Long Now: Time and Responsibility, a series of essays on long-term thinking. While hundreds have attended Long Now seminars, the Foundation’s greatest audience has been on the Web, where up to 30,000 people a month download the free audio recorded lectures.