Purpose Prize

Marc Freedman Portrait

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Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


W. Frederick Shaw

Developing Indigenous Resources
Purpose Prize Fellow 2009

Shaw empowers people living in slums of developing countries to provide their own health and human services.

Shaw had been an elementary school teacher and a college professor before he began a 40-year career in international development. He was a faculty member at the School for International Training in Vermont when he was offered the opportunity to implement development projects in India and the Philippines for CARE, a preeminent humanitarian organization. In 2005, he launched a project in Janta Colony, a densely populated slum outside of Chandigarh, the capital of the Indian state of Punjab. His organization, Developing Indigenous Resources, or DIR, is unique in that it conducts programs in which the slum’s 14,000 residents improve their own health, education, and economic conditions. “I saw much suffering, and I knew that I could do something,” Shaw says. Today, all households in Janta Colony receive visits from local “Health Promoters,” who are paid and trained by DIR. The Health Promoters are themselves slum residents, ensuring that “there is no question of the expertise leaving the community at a later date.” Since Shaw’s project started, childhood malnutrition rates have dropped steeply; immunization coverage is nearly 100 percent; and the rate of infant deaths dropped from 10 percent to less than 3 percent. DIR also started a preschool program and arranges interest-free loans.