Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Documentary Brings the Beauty of Cogeneration to PBS

Documentary Brings the Beauty of Cogeneration to PBS

A new documentary film, Ink & Linda, chronicles the unexpected friendship between Inksap, a Vietnamese-American street artist in his 20s, and Linda, a white modern dance teacher in her 70s. Shortly after a chance encounter brings these two together, they begin...

Announcing the CoGen Challenge to Advance Economic Opportunity

Announcing the CoGen Challenge to Advance Economic Opportunity

We’re out to show the world that older and younger people can help solve pressing problems when they work together. To that end, today we’re launching the CoGen Challenge to Advance Economic Opportunity, a partnership with the Ares Charitable Foundation to elevate...


Betty Reiser

Ovarian Cancer National Alliance
Purpose Prize Fellow 2008

Medical school program for the early detection of ovarian cancer using patients’ stories as the vehicle for change

In 1994, Betty Reiser volunteered at a local cancer organization in New York City to “give back” for her long term survival from both ovarian and thyroid cancer. She was 69 years old. A year later she was hired by the group to start the first direct service ovarian cancer program for women and their families in the United States. She soon learned that there is no reliable screening test to catch this disease in its early stages. In response, Reiser developed a national educational program for medical schools to focus on the issue of early detection. Reiser created a unique program, Survivors Teaching Students: Saving Women’s Lives to improve awareness of ovarian cancer by giving a face and a voice to the disease. In a one hour classroom seminar, a panel of three women survivors meets with medical students, our future diagnosticians, to describe their experiences including misdiagnosis, delays in diagnosis and the eventual spread of the disease to a generally incurable late stage. The presentation is followed by an interactive dialogue between the women and students to further enhance their learning. Survivors Teaching Students is now part of the curriculum of 65 of the 129 medical schools in the United States. More than 25,000 students have participated in patient presentations thus far. The program is also a part of the 17 medical schools in Canada and in the medical school in Qatar. “I count it as the the most important, rewarding and most meaningful work I have done in my life. At the time of the program’s inception, I was 77 years of age.”