Purpose Prize

Marc Freedman Portrait

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Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Betty Reiser

Ovarian Cancer National Alliance
Purpose Prize Fellow 2008

Medical school program for the early detection of ovarian cancer using patients’ stories as the vehicle for change

In 1994, Betty Reiser volunteered at a local cancer organization in New York City to “give back” for her long term survival from both ovarian and thyroid cancer. She was 69 years old. A year later she was hired by the group to start the first direct service ovarian cancer program for women and their families in the United States. She soon learned that there is no reliable screening test to catch this disease in its early stages. In response, Reiser developed a national educational program for medical schools to focus on the issue of early detection. Reiser created a unique program, Survivors Teaching Students: Saving Women’s Lives to improve awareness of ovarian cancer by giving a face and a voice to the disease. In a one hour classroom seminar, a panel of three women survivors meets with medical students, our future diagnosticians, to describe their experiences including misdiagnosis, delays in diagnosis and the eventual spread of the disease to a generally incurable late stage. The presentation is followed by an interactive dialogue between the women and students to further enhance their learning. Survivors Teaching Students is now part of the curriculum of 65 of the 129 medical schools in the United States. More than 25,000 students have participated in patient presentations thus far. The program is also a part of the 17 medical schools in Canada and in the medical school in Qatar. “I count it as the the most important, rewarding and most meaningful work I have done in my life. At the time of the program’s inception, I was 77 years of age.”