https://youtu.be/ILD6lZmz0HE Food doesn’t just nourish us — it connects us. Across cultures, perspectives and generations, preparing and sharing meals is a powerful way to strengthen bonds and keep traditions alive. This holiday season, join CoGenerate for an...
Purpose Prize
The Latest from CoGenerate
An end-of-year message from our Co-CEOs: Help us double down on cogeneration
Of all the things that divide us, we see intergenerational connection as the ultimate “short bridge,” in the words of UC Berkeley professor john a. powell. Crossing it brings opportunities to transcend the more difficult divides of race, culture and politics. In the...
In Alaskan Villages, Keeping Musical Traditions Alive Across Generations
We’re partnering with The Eisner Foundation on a new program called Music Across Generations, which explores and celebrates how music brings generations together to bridge divides, create connection, and strengthen communities. This Q&A series shines a light on...
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Mark Guterman
Purpose Prize Fellow 2009
Guterman is striving to break the cycle of poverty through intensive, one-on-one career coaching and related services that help low-wage workers map new career paths.
Guterman, a longtime career coach, wants everyone – regardless of income level – to feel inspired by their work. Wanting to serve low-wage workers, in 2003 Guterman joined Springboard Forward, a nonprofit that spurs people to develop long-term plans for career mobility. For that organization, Guterman helped develop the Engaged Employment program, which partners with businesses to provide career support to low-wage workers, with the goal of improving retention, performance, and customer service. As part of the program, Guterman designed an in-depth, one-day career discovery workshop that encourages workers to see their jobs as stepping stones to success, rather than dead ends. Also for Springboard Forward, Guterman created a vigorous vetting process for recruiting a pool of more than 50 coaches who provide one-on-one counseling. According to an independent review, 44 percent of Engaged Employment participants received a raise or promotion within four months, and 79 percent have reported better relationships with their direct managers. As time goes on, Guterman says, “I am even more committed to using my strengths, energy, and enthusiasm to help alleviate the problem of poverty in the United States.”