Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

These 10 Innovators Use Cogeneration to Advance Economic Opportunity

These 10 Innovators Use Cogeneration to Advance Economic Opportunity

Our first group of CoGen Challenge awardees are bringing older and younger people together  to boost the economic prospects of substitute teachers, artists with disabilities, people without homes, girls facing hardship in Appalachia, and so much more.   To learn more...

‘I Want These Girls to Know They Have Limitless Possibilities’

‘I Want These Girls to Know They Have Limitless Possibilities’

Gwen Johnson is the founder of Mamaw Mentorship in Eastern Kentucky and one of 10 awardees of the CoGen Challenge to Advance Economic Opportunity. Watch for interviews with all 10 of these innovators bringing older and younger people together to open doors to economic...

Need a Guide To Spark Productive, Intergenerational Conversations?

Need a Guide To Spark Productive, Intergenerational Conversations?

In March, we released our latest report, What Young Leaders Want — And Don’t Want — From Older Allies, summarizing what 31 Gen Z and Millennial leaders had to say about working with older people to solve pressing problems — aka “cogeneration” — and how it can be...

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Raul Yzaguirre

Arizona State University Center for Community Development and Civil Rights
Purpose Prize Fellow 2007

Addressing the social challenges facing the American Latino community.

Raul Yzaguirre grew up in Texas’s impoverished Rio Grande Valley, an experience that imbued in him a lifelong commitment to addressing the social and political challenges facing the American Latino community. Forty years after founding the National Organization for Mexican American Services and focusing on poverty and discrimination in Latino communities as head of the National Council of La Raza, Yzaguirre saw the increasing need to involve Latino parents in the education of their children. In his encore career, he’s now directing a parent education involvement program at Arizona State University’s Center for Community Development and Civil Rights, where he also serves as a professor of practice. The program has enrolled thousands of Latino parents in a nine-week course that empowers them to become successful advocates and partners in their children’s education. The Center also runs a research and demonstration project that aims to develop positive behaviors among Latino men, as well as a program that educates Latino families about financial literacy.

2015 Update: Ambassador Yzaguirre left ASU in 2010 to take a post in the Dominican Republic. He has since retired for health-related reasons, returning to Mount Airy, Maryland.