Purpose Prize

Marc Freedman Portrait

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Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Sue Pope

Downwinders at Risk
Purpose Prize Fellow 2009

Leading a grassroots organization of citizen watchdogs, Pope is pushing for — and has helped achieve — stricter regulations on cement plant pollution.

In the late 1980s, livestock on Pope’s Dallas-area ranch began experiencing health complications, including neurological problems, birth defects, and sterility. She began researching potential causes and concluded that the illnesses were being caused by emissions from eight local cement plants that burned hazardous waste in outdated kilns. In 1994 at age 54, Pope launched a grassroots environmental organization, Downwinders at Risk, and spearheaded a lengthy legal battle that resulted in the establishment of best available pollution controls technology for future cement plants throughout the nation and created a $2.3 million clean air endowment – The Sue Pope Fund – to pay for other pollution-reduction measures. The fund helped provide energy-efficient upgrades for a Dallas Habitat for Humanity project and brought the first ever public transportation service to Arlington, Texas, among other accomplishments. Recently, Pope and Downwinders persuaded local governments to buy cement from newer, less-polluting kilns. “When you cannot breathe, nothing else matters. Our whole purpose for existence in this world is lost if we do not care how our actions affect others,” Pope says.