Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

Overheard on Text: Imposter Syndrome

Overheard on Text: Imposter Syndrome

As colleagues from different generations (x/millennial), we’ve been leading talks and workshops sharing our insights about working across generations – what we call “cogeneration.” As we plan, we’re usually texting furiously, sharing ideas and reflections. So we...

This Cogenerational Pair Calls for ‘Radical Inclusion’ of Youth

This Cogenerational Pair Calls for ‘Radical Inclusion’ of Youth

I was thrilled when I heard about the new book, Why Aren’t We Doing This! Collaborating with Minors in Major Ways, written by Denise Webb, age 20, and Wendy Schaetzel Lesko, age 73, (both pictured above) and published by Youth Infusion, a clearinghouse co-founded by...

Music Is Having a Moment — And It’s a Cogenerational One.

Music Is Having a Moment — And It’s a Cogenerational One.

Sunday’s show featured three big moments reminding us that music can be a bridge not only across race, culture, and genre, but also age. Tracy Chapman & Luke Combs. Much attention, rightfully, has gone to the duet between Tracy Chapman, who turns 60 next month,...

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Libby Pinchot

Bainbridge Graduate Institute
Purpose Prize Fellow 2010

The Pinchots designed a new MBA program to train future business leaders to focus on environmental sustainability and innovative solutions to climate change.

The 9/11 attacks spurred Elizabeth and Gifford Pinchot to rethink how they could give back to the world. Long interested in environmental causes, they committed themselves to doing something for the health of the planet. The Pinchots had spent decades running a successful consulting firm training executives at Fortune 500 businesses in innovation and saw a need to develop a new generation of business leaders interested in innovative environmental and social sustainability practices. The Pinchots thought: “If business doesn’t get involved in solving climate change, pollution and poverty, change is not going to happen.” In 2002, they created the Bainbridge Graduate Institute on Bainbridge Island, Wash., the first graduate school to offer an MBA in sustainable business. The Pinchots were hands on: They designed the initial curriculum, raised money, recruited students, handled marketing and more. In seven months, they launched the MBA program, starting with 15 students. The institute has since grown to more than 200 students. Success stories include Erin Gately, who made Hewlett-Packard Company inkjet printers recyclable and power efficient.