Purpose Prize

Marc Freedman Portrait

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Lasting Impact

Lasting Impact

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet! Every week, the New York Times Sunday Opinion section includes a print-only feature...

Check Out Our Signature Event On Cogenerational Activism!

Check Out Our Signature Event On Cogenerational Activism!

On May 22, more than 1,100 people registered to learn more about the important cogenerational work our 2023 Innovation Fellows are doing. These 15 leaders are bringing generations together to solve problems and bridge divides. And each one has a unique and inspiring...


Barbara Gardner and Ed Moscovitch

Bay State Reading Institute
Purpose Prize Fellow 2011

Gardner and Moscovitch are helping Massachusetts schools boost reading skills among low-income students by coaching teachers and focusing on individual student needs.

Barbara Gardner and Ed Moscovitch hoped for big changes when they helped write Massachusetts’ 1993 sweeping education reform law. But years later, Gardner, then a state education official, and Moscovitch, a former state budget director, were disappointed by the limited results. On classroom visits, Gardner saw children who were “disengaged or barely listening as the teacher droned on,” she recalls. “That experience and the image of bored faces and stale environments was my moment of revelation. I kept thinking, ‘There has to be a better way.'”

Inspired by a revolutionary approach Moscovitch observed in Alabama that was helping children from poor homes learn to read, he and Gardner launched the Bay State Reading Institute in eight Massachusetts schools in fall 2006. The institute provides teachers with coaching, sustained support and data on individual students to track progress. In the institute’s view, students should be tested often and taught in small groups suited to their skills.Seven years later the program is in 43 schools, with 17,000 students taking part. The gains in literacy by third-, fourth- and fifth-grade students at the institute’s partner schools are three times higher than those made by students statewide.

At one school in a low-income neighborhood, every third-grade student scored at the proficient or advanced level in both reading and math — the only third-graders in the state to do so. And at participating schools, both behavior problems and referrals to special education are down by as much as 40 percent. In 2010 the U.S. Department of Education awarded $5 million to the Bay State Reading Institute to expand its programs.