Purpose Prize

Marc Freedman Portrait

The Latest from CoGenerate

These 10 Innovators Use Cogeneration to Advance Economic Opportunity

These 10 Innovators Use Cogeneration to Advance Economic Opportunity

Our first group of CoGen Challenge awardees are bringing older and younger people together  to boost the economic prospects of substitute teachers, artists with disabilities, people without homes, girls facing hardship in Appalachia, and so much more.   To learn more...

‘I Want These Girls to Know They Have Limitless Possibilities’

‘I Want These Girls to Know They Have Limitless Possibilities’

Gwen Johnson is the founder of Mamaw Mentorship in Eastern Kentucky and one of 10 awardees of the CoGen Challenge to Advance Economic Opportunity. Watch for interviews with all 10 of these innovators bringing older and younger people together to open doors to economic...

Need a Guide To Spark Productive, Intergenerational Conversations?

Need a Guide To Spark Productive, Intergenerational Conversations?

In March, we released our latest report, What Young Leaders Want — And Don’t Want — From Older Allies, summarizing what 31 Gen Z and Millennial leaders had to say about working with older people to solve pressing problems — aka “cogeneration” — and how it can be...

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Howard and Marika Stone

2young2retire Associates
Purpose Prize Fellow 2007

Advocating an alternative vision of the post-midlife years

At the end of successful careers in international publishing and public relations, Howard and Marika Stone chose not to retire, and began new careers as life coach and yoga teacher, respectively. In 1998, they co-founded a website, 2young2retire.com, to advocate an alternative vision of the post-midlife years, providing ideas and advice about meaningful work and community engagement, and a monthly e-newsletter that now reaches 7,100 subscribers. Then they developed a course and a program to train and certify coaches, social workers, career counselors, and other professionals to act as local facilitators. To date, 126 graduates of the training are bringing the 2young2 retire course into their communities in 30 states, Canada, Australia and Europe. Eighty 2young2retire courses have been given at churches, adult learning centers, alumni organizations, community centers; and for city and state employees. The Stones have published a book, Too Young to Retire: 101 Ways To Start The Rest of Your Life, and speak regularly about their vision of an ageless society in which later life is a time of new possibilities.