Purpose Prize

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The Latest from CoGenerate

New Survey Reveals Benefits of Older-Younger Tutoring Teams

New Survey Reveals Benefits of Older-Younger Tutoring Teams

For the past year, Ampact, with support from CoGenerate’s Generations Serving Together program, placed cogenerational pairs of AmeriCorps members in elementary schools. The older and younger adults worked side by side to improve students’ reading and math skills. A...

The Billionaire Who Gave Away His Fortune Took a Big Chance on Us

The Billionaire Who Gave Away His Fortune Took a Big Chance on Us

We at CoGenerate (formerly Encore.org) are mourning the loss of Chuck Feeney this week. Without Chuck's vision and generosity we likely would not exist as an organization. Twenty-five years ago Atlantic Philanthropies took a chance on our start-up, playing a...


Lynne Twist

Soul of Money Institute
Purpose Prize Fellow 2010

Twist is educating, inspiring and empowering people to align their financial resources with the values of a just, equitable and sustainable world for all.

For 20 years, Lynne Twist was an executive with The Hunger Project, managing fundraising operations in more than 40 countries and helping raise more than $120 million to alleviate hunger worldwide. But after a deeply personal, spiritual experience while traveling in Guatemala, Twist changed directions and co-founded The Pachamama Alliance in 1995 to address the destruction of the world’s tropical rainforests.

Twist’s background in fundraising, along with her efforts to raise money for The Pachamama Alliance, gave her insight into humanity’s relationship with money, which she wrote about in her book, The Soul of Money. In 2004, Twist launched the Soul of Money Institute, a for-profit, social venture that addresses how to establish economic equity for people worldwide by aligning the acquisition and allocation of one’s financial resources with one’s values.

Through the San Francisco-based institute, Twist provides workshops, presentations, organizational consulting and coaching to help shift spending toward the social good – by investing in charitable causes and social enterprises, for example. Twist has worked with more than 5,000 individuals and hundreds of organizations.

More than 35,000 fundraisers have received training from her and have reported significant increases in their financial results. “At this point in my life and career,” says Twist, “I am in the perfect place to deliver on my lifelong commitment to create an environmentally sustainable, spiritually fulfilling and socially just human presence on this planet.”