Lasting Impact

New York Times Sunday Opinion Section features How to Live Forever

By Stefanie Weiss | May 31, 2023

CoGenerate Co-CEO Marc Freedman’s most recent book, How to Live Forever, was published by Hachette/Public Affairs in 2018, generating a lot of great attention. And it’s not over yet!

Every week, the New York Times Sunday Opinion section includes a print-only feature called “Footnotes,” pointing out critical resources for readers who want to learn more about an important issue.

This past Sunday, May 28, the topic was longevity, and the Times pointed readers to four resources about “the science of aging and what it means for the future.”

We’re proud to say that How to Live Forever was included, with this blurb: “Despite its cheeky title, this 2018 book from the writer Marc Freedman is not actually about how to defy death, but rather about the happiness and meaning that can be found in mentoring the next generation.”

Take a look for yourself — and, if you haven’t yet, get a copy!

Excerpt from New York Times Opinion section footnotes